Cru Store releases a brand new evangelistic tool for children: a coloring and activity book that presents the gospel in four easy-to-understand points.
Not all childhood evangelism has to involve multiple generations. When we think of sharing the Gospel with children, it's natural to assume the presence of an adult, who is going through some series of outline points, using words and Scripture verses, the meaning of which may be lost on the kids.
Think of the last time you went to a sit-down chain restaurant. If you took small children, more than likely, the hostess grabbed a menu for each child that served two purposes: to help the kids decide between chicken nuggets and corn dogs, and to keep the kids occupied during the time it took between sitting down and delivering the food to the table.
These restaurant chains print activities and coloring objects on the kids menus. The smarter ones use the activities to reinforce that particular restaurant's core products. Red Lobster's children's menus, for instance, features games, word problems, and coloring objects featuring sea creatures (most of them edible and available at their restaurant). The kids like to engage their siblings for a partner—or competitor—for the tic tac toe games. They sometimes even ask their parents for help in solving the cross word puzzles. This type of engagement not only helps keep the otherwise rambunctious kids in their seats during meal time, but it also serves to help create stickiness—the kids, at a young age, begin to learn that it's fun to eat at Red Lobster or Red Robin or whatever restaurant takes the time to engage them.
Authors and Books
Here you'll learn more about some Cru authors and the ministry materials they've created that are making a difference in the lives of real people.